Inspecting the jewellery of Serin Oh closely, we can distinguish elements of the Costume Jewellery that is sold in the shopping centers of Korea. Now it is mass produced without being related a certain point in history. Serin Oh pictures the confusion and the anonymity of today’s mass culture and its lack of identity. She does this by fusing elements of specific mass jewellery and brands together in highly personal and bold statements. She creates, replicates and merged them into new single and flamboyant pieces of art. This is her reaction and in a way protest to the pattern of imitation that clouds the originality and creativity of in our minds.